Top 5 Virtual Fitness Programs on iOS in Australia for Q1 2023

In Q1 2023, virtual fitness apps on the iOS platform in Australia displayed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the top 5 apps:

Strava: Run, Bike, Hike experienced a dynamic quarter. Weekly revenue peaked at around $78.7K in late March, while downloads saw a high of 7.2K in the first week of January. Active users showed minor fluctuations, starting at 148K in late December and ending at 137K by the end of March.

Sweat: Fitness App For Women saw a decline in weekly revenue from $61.5K in early January to approximately $29.7K by the end of March. Downloads also decreased, with a peak of 1.4K in early January dropping to 599 by late March. Active users followed a similar trend, starting at 6.2K in late December and ending at 5.1K in the last week of March.

Fitbit: Health & Fitness maintained steady revenue throughout the quarter, peaking at $42.4K in late February. Downloads showed a significant drop from 14.7K in late December to 2.8K by the end of March. Active users remained fairly consistent, fluctuating between 59.5K and 69.9K.

Kic: Health, Fitness & Recipes had a notable revenue peak of $39K in early January, which gradually decreased to about $26.8K by the end of March. Downloads followed a downward trend from a high of 2.5K in early January to 686 in late March. Active users also saw a decline from 4.7K in early January to 3.6K by the end of March.

Zwift: Ride and Run showed stable performance in weekly revenue, peaking at $30.9K in late February. Downloads were relatively low throughout the quarter, ranging from 422 in late December to 274 by the end of March. Active users remained consistent, fluctuating slightly from 2.1K in late December to 1.8K by the end of March.

These insights are based on Sensor Tower's data. For more detailed analytics and trends, visit Sensor Tower.